The star for Take That is set to debut men's range Farrell, named after his grandfather Jack Farrell, in September (11).
His first collection likes T-shirts, coats, a dinner jacket, a knitted cardigan and a flat-cap - and Williams is hoping the garments will be a big hit.
Williams says of his grandfather, "It was very important to him that I was a man. The legacy of Jack is this brand. A man's brand. His version of being a man. Working class grit. That's where the integrity is. The integrity of the working class man, living a hard life well."
Williams did not design every piece of clothing approved. Brand's spokesperson, explains, "He is integrally involved and regularly comes to meetings."
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